How To Avoid The
3 Biggest Title Tag Mistakes With Search Engines
Your title tag is the most important 3 to 12 words on your
Web page. It accounts for up to 80% of your rankings on search
engines.
Here's why:
Search Engines look for "searched for" words first in title
tags.
The title tag is one of the main places search engines look
to get a description of your site when posting the results
of a keyword search.
Most people destroy any chance of success by making one or
more of the following 3 mistakes in their title tags.
Before we start let's describe what a TITLE TAG is and where
it goes. Your TITLE TAG goes at the top of the page right
after your HEAD TAG. Use HTML code and do it exactly as shown
below:
Your title with a description using important Keyword Phrases
Now let's get started.
Mistake #1. If your keywords or keyword phrases are not in
your title tag, your Web page will NOT be found anywhere near
the top of the search engines when these keywords and keyword
phrases are search for.
Your keyword phrases absolutely MUST be in your title tag.
Mistake #2. Trying to put too many words and phrases in the
title tag. Your title tag must be less than about 80 characters
(including spaces) for Google and most other search engines.
That's why you can't optimize a page for more than three to
five keywords or keyword phrases. Two or three are better.
Mistake #3. I think this is the most repeated mistake of
all and it is so easy to avoid. Be sure to START your title
tag with a keyword or keyword phrase. And even more important
. . . start your title tag with your most important keyword
phrase.
Here are some other important notes about title tags. Don't
repeat words over and over in your title tag. You can use
some words two times such as "golf clubs" and "golf shoes,"
but don't over do it.
Have a different title tag for each page of your Web site.
Don't put your company name in your title tag.
Killer Title Tags are your key to high rankings on search
engines Most people spend days or weeks on their Web site
pages and then spend less than five minutes (some people have
admitted to spending less than one minute) writing their title
tags.
Remember: Your title tag is responsible for 80% of your success
for high ranking on the search engines. AND it is responsible
for getting traffic after you get the high ranking (because
it is likely to be used for the description of your site when
search engines list your page in the results for a keyword
search.)
In summary: The time you spend designing and writing your
title tags will be well rewarded.
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