5 Simple Steps to
Great Search Engine Rankings
Having your website rank well in the major search engines
is crucial to a successful internet business. However, the
information on doing so, which abounds on the Internet, can
be perceived as complex and contradictive. Many website owners
end up overwhelmed by all the data and simply quit and move
on to other areas of promotion. By following the handful of
steps presented in this article you will be well on your way
to solid rankings.
Primer
Each webpage is its own unit, which has its own title and
theme. A theme is most commonly referred to as keywords or
a keyword phrase. The theme should be based on the most dominant
data for that webpage. Therefore, if you have a webpage that
lists ten types of coffee cups, "coffee cups" would be the
likely choice for the theme. However, if the theme is too
general then you should work to compact it as there will be
far too many results in the search engine to contend with.
Perhaps your webpage lists ten types of coffee cups which
all have American symbols on them. Two of the various possible
themes would then be "American coffee cups" and "patriotic
coffee cups".
To determine if a theme might be too broad, search for the
theme at a popular search engine and see how many results
come up. It is typical to see up to a few million results
for any theme. However, one hundred million results would
be extremely high and a different theme should be chosen.
Step One:
The title of your webpage means a lot. A website should never
have a loose and thoughtless title. The title should be clear,
compact, and related directly to the main theme of the webpage.
Let us look at three title examples for a webpage that sells
different types of red coffee cups.
Bad Title: Welcome to Joe's! Better Title: Joe's red coffee
cups. Best Title: Red coffee cups.
Notice how we trimmed the title down to simply the main theme.
In the bad example, the title does nothing to describe the
products offered on the webpage and therefore will end up
hurting the search engine rankings for this webpage.
Step Two: Use the H1 tag.
On the top of your webpage put the main theme in a H1 tag.
This will help establish what the webpage is about and Google
will take the data enclosed in the H1 tag more seriously which
helps boost the overall theme in its ranking algorithm. This
should be at the very top of the webpage if possible and include
only the main theme. Using our title example above, you would
insert the following on top of the webpage:
Red coffee cups
Step Three: Utilize the written word properly.
The main keyword phrase (theme) must be printed on your webpage
multiple times. It must appear natural in the flow of writing
and not just thrown on the webpage somewhere a few times.
After massaging your keyword phrase into the copy, bold one
instance, underline one instance, and italicize one instance.
Again, basing this example from the one above:
Bold One Instance: My name is Joe and I sell
red coffee cups. Italicize One Instance: Our red coffee cups
ship directly to your front door. Underline One Instance:
Order today and receive free shipping on all red coffee cups!
By doing this you will help enforce the theme of the webpage
and achieve better search rankings.
Step Four: Establish incoming links.
Before going any further, I recommend you visit google.com
and install the Google toolbar. This will allow you to see
what is called PR (page rank). Knowing a website's PR is extremely
helpful, and basically mandatory, for this step. It is more
important to have links today than ever. To rank high in the
search engines, you must have people linking to you. Failure
to acquire incoming links results in low or non-existing rankings.
Here are some techniques to build up incoming links:
Submit your website to directories. Once listed,
directories, such as the ODP (dmoz.org) and business.com,
will increase your incoming links. When viewing a directory,
check to see if they have PR. The higher the number the better.
Purchase text links. Many websites today sell text links at
varied rates. Purchasing a text link can help you gain traffic
and will increase your incoming links. Text links must be
purchased or placed only on websites that have either the
same or related theme as yours. If your website is all about
coffee-a link from a website about oil changes is not going
to help you much-and could actually harm your website rankings
in the future. Link Research. Find out who is linking to top
ranked websites under your keyword phrase (theme) and try
to get listed on them. The idea here is to not reinvent the
wheel, rather do what already works. To find out who is linking
to top websites, visit Google and type the following text
in the search box: "link:site.com"-where site.com is the website
URL.
Step Five: Work to ensure anchor text from incoming links
contains your main theme.
When other websites link to you, try to get them to use the
keyword phrase for the webpage they are linking to as the
anchor text. This is not always possible and that is ok. You
simply want to try and get as many links on target as possible.
Not all links need to go to your homepage because having incoming
links to a webpage within the website is beneficial also.
Conclusion
It is possible, I believe, to go certifiably insane trying
to deal with the all the information out there on search engine
positioning. Everyday the game changes as search engines alter
the way they rank listings. Can you do more to improve your
rankings? Yes, but I have listed the more powerful items.
Following the above, especially the link steps, will help
you build a solid foundation that will withstand the changes-and
keep you out of trouble.
Getting listed in the search engines and some directories
takes time. Changes and new listings can take weeks to a few
months to appear. The best way to get your website in a search
engine is to let the search engine find you. Do not waste
your valuable time trying to submit to search engines or paying
someone to do so. By gaining incoming links, the search engines
will find your website and rank it accordingly.
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SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
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