Five and a Half
Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet
come from people who have gotten there from a search engine.
Statistically, people look first at the top of the first page
of the regular search results, then the bottom, and then they
go to the sponsored listings.
There is an art and science to being ranked highly on the search
engines. The science is formatting the pages with the right
meta tags and submitting them in the right way to the search
engines. The art is to make the site look and read normal
in spite of filling it with key words.
Here are five and a half ways to get a higher ranking and
more visitors:
1. Pick the right Key Words and Phrases
These are the words and phrases that people will put into
search engines to try to find your product, business or organization.
Having good key words and phrases is foundational to have
good optimization. This takes research using such tools at
Wordtracker and Overture's Keyword Suggestion Tool. They give
you a good idea of what people are searching for and what
you should focus on.
2. Use Good Header Tags
Header tags are hidden in the code within your Web page.
The most important one is the "title" tag, which isn't considered
a META tag. It tells what's within your page and it's important
to have your keyphrases in it. It is also good to have keyphrases
in your "description" META tag, though it doesn't rank nearly
as high as the "title" tag.
3. Use Keyphrases in Your Visible Page Title
Provide a unique title to each page on your site that is
chock full of key words and phrases. Search engines like this
because it means that there is a higher probability that your
site is a good match for what people are looking for. This
is should be placed within the H1 tag (top heading) of your
page and is visible to the visitor. It also pays to have your
keyphrases in subtitles on the page.
4. Provide Plenty of Content on Your Site
Shoot to have at least 450 characters on your page. Concentrate
on putting key words and phrases in the first paragraph and
last paragraphs.
5. Secure a Lot of Related Incoming Links
The more sites linked to your site, the higher you will be
ranked by the search engines. These links can be from strategic
partners, vendors, directories or other types of sites with
whom you exchange links.
If you are a web site developer, put in your contract that
you are going to put a developer's link at the bottom of the
site, such as, "Web site design by Green Chair Marketing Group,"
with an active link to your site. This will help your site
grow in its link popularity.
5.5 Keep Optimizing Your Site
The more content on your site, the better. I suggest adding
a couple pages a month, whether it's case studies, more product
information, testimonials, articles, press releases, etc.
If you add just five new pages a month, you will have 60 new
pages by the end of the year, and over 100 pages by the end
of the second year.
You are bound to catch some people you would have missed
because there is more content to choose from. And your site
will be more highly ranked by Google, because they highly
weigh sites that have more content.
While you're at it, continue to get relevant links coming
into your site. Google loves incoming links. And you might
have people click through to your site from these other places.
If you don't have time to work on the optimization or would
feel more comfortable having someone else do it, consider
strongly hiring a professional to do your search engine optimization.
That way you can focus your energies on sales or creating
more and better product.
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
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