Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly
improve your web pages relevance in the search engines. Optimized
or keyword rich anchor text can help your web site gain positioning
in the search engines as well as help drive better targeted
search traffic.
What is Anchor Text?
Anchor Text is the visible hyperlinked text that you see
on the page, here is an example:
To read more about search engine optimization techniques,
check out my Search Engine Optimization blog.
Here the words "search engine optimization" are
hyperlinked to the hidden URL of http://seogirl.blogspot.com/.
The words, visible, "search engine marketing blog"
is the anchor text.
Anchor text should be used to indicate the subject matter
of the page that it links to. If you use the example above,
"Search Engine Optimization Blog" indicates to visitors
that they can expect to find information pertaining to search
engine optimization if they click on that link.
Why is Anchor Text Important?
Anchor text is one of the more important elements in influencing
a Web site's position in search engine result pages (SERPS).
Your anchor text should include important keywords.
If the anchor text technique is used properly it will enhance
the relevance of the targeted page. The page containing the
anchor text will also be enhanced to some degree because you
will be using relative keywords.
Optimizing Anchor Text of Inbound/External Links
Keywords within the anchor text are equally useful from links
pointing to your website from other websites. (Inbound links)
If you are working on a link building campaign, it is suggested
that you have several title and description options for the
link pointing to your website.
If you supply a webmaster with something to copy and paste
they are able to set your link up within a few minutes and
you get exactly what you want as far as anchor text.
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
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