Copywriters: Make
Friends with Search Engine Optimization
I don't know about you, but I felt a lot of internal resistance
when it was first suggested to me that I write 'for' the search
engines.
Years of training and habit, and a lot of pride, turned me
against the idea of adjusting or changing my copy to suit
'spiders'. It's about the reader, not some computer. Right?
The whole thing smelled of compromise to me. And as us ego-driven
writers all know, compromise is not something we like.
Well, I'm pleased to say that my pride finally shuffled off
to one side a bit and allowed me a more objective look at
the whole thing.
And now, well, I'm something of a convert. I have been for
quite a while now.
Not because I have made that 'compromise'. But because it
became evident to me that both spiders and readers are looking
for exactly the same thing...
Relevance.
Spiders are becoming more and more sophisticated in determining
the relevance of a page when matched to a keyword or phrase
that is typed in by the user. In short, pages that are most
likely to satisfy the needs of the reader are being delivered
first.
The spider looks for relevance. And the reader hopes for
it.
And that's where the writer comes in. Using Overture's Search
Suggestion tool, or something a little more sophisticated,
like Wordtracker, you can research which words and phrases
are being used most frequently by people in search for your
kind of page. These are great resources for writers, allowing
us to drill right down to the words that our prospects and
customers use.
And how better to make them feel they have come to the right
place than to greet them with the exact words and phrases
they are looking for?
And once you start getting really serious about being relevant
to the needs of your visitors, the implications begin to snowball.
Not only do you start writing in a very relevant way, but
it also makes you start thinking about more fundamental issues
? like the structure and architecture of the site in general.
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
| |
| |
Still haven't found what you're looking for?
Search below to find what you need:
|
