Dont Submit Your
Website To Any Search Engines
We all want to get our websites high up in the search enignes
but how do you do it? One thing you shouldn't bother doing
is submit your site to any search engines. Not Google, not
Yahoo!, not AltaVista. Sound a bit strange? Read on...
Submitting to all the search engines
Submitting your website to every search engine is an incredibly
time-consuming process. There are hundreds and hundreds of
them out there - no doubt, you've come across the companies
who'll submit your website to 1000 search engines for you.
Search engine professionals know that the vast majority of
these search engines have a very low usage rate and will drive
hardly any traffic your way. In fact, it's only a handful
of search engines that drive the majority of traffic from
search engines to websites.
The major search engines
Some of the most important search engines, probably accounting
for over 90% of the search engine market, are:
- Google
- Yahoo! (released earlier this year)
- MSN
- Teoma
- Fast
- AltaVista
Don't submit to these search engines
"But there's only six of them - why on earth not!?" Well,
aside from saving time and a bit of money (some require a
submission fee), quite simply there's no need. Allow me to
explain...
Search engines crawl the web every few weeks (or months)
looking for websites to index. Here's how it works:
- Search engines start at one website with a large number
of outbound links (usually a directory)
- They follow every link they come across, indexing each
page they arrive at
- Once a page has been indexed they follow all the links
from that page
- And so on until there are no more links to follow
- Unless today is your very first day on the Internet, you
might have heard that inbound links into a website are extremely
important in establishing its search engine ranking.
If a search engine can't find you by itself through crawling
the web, then your website doesn't have any inbound links.
If so, you'll never achieve a decent search engine ranking
so what's the point in registering?
Getting incoming links quickly
So, how do you get incoming links? Well, this is a vast topic
which I won't be discussing now, but if you want to get a
few good links quickly then there is a solution: web directories.
If your website is listed in the Yahoo! directory (http://dir.yahoo.com,
not the same as Yahoo! search) and the Open Directory (http://www.dmoz.org,
used by Google) all the search engines should find you within
two to three months.
There are plenty of other directories you should get listed
in too. Global, local and industry-specific directories abound
on the Internet. To find them run a search for 'web directory'
on your favorite search engine. The directories that come
up highest in the search rankings will probably generate the
most traffic. You can also check the directories of directories
listed at the end of this article.
Another even quicker solution is webmaster forums. Search
engines love forums because they include so much fresh content.
Most have an area where you're allowed to enter your URL to
get feedback from other webmasters. http://www.webmasterforumlist.com
has a list of webmsater forums - sign up to them all and get
posting!
Long term strategy
Search engine optimisation is a long term strategy. You'll
be successful if you:
- Structure your pages correctly by positioning your keywords
in effective places
- Build a great site with unique content that other websites
will want to link
Register with as many web directories as possible and then
concentrate your efforts on these two things. Within a few
months you'll start to see success.
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
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www.SEOElite.com |
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