Free Search Engine
Marketing
As a matter of fact, I recommend NOT wasting money on pay
inclusion in most cases because it doesn't offer enough of
an advantage (and many times the fees give you absolutely
no advantage - the only exception are the few sites that guarantee
placement within a specific timeline). Focus your online marketing
and gain positive and targeted traffic without paying out
for "expedited listings" or "submission software."
Submission software can appear to save time and effort, but
in all reality, it doesn't...
I suggest to clients that they don't waste their time with
submission software. No matter how good it sounds, honestly,
the best way to attain and maintain strong search engine rankings
is with a solid plan, time, diligence and staying active online.
Search engine submission and optimization is a marketing strategy,
and as such is not a one-shot process.
A plan that works...
The important thing is to use a good, strong and simple approach
that really works and endures through the ever-changing standards
in the search industry. There are some helpful free search
engine submission tools, but the downside is, you get involved
in several and you can duplicate efforts, which not only wastes
time, but some engines and directories could mistake it for
spam (I've seen this happen!).
My experience and best advice is, find one helpful free submission
tool site (my personal favorite is SelfPromotion.com (http://
selfpromotion.com/) and use it as a base. Keep a spreadsheet
or submission log, and keep track of when you submit, what
your Meta data/tags say (especially your ranking and core
keywords), and note your rankings. This may sound like work,
but really, once you set it up you will find it is the easiest
way to keep from wasting time and it will help you track when
your listings need some attention.
Basics that I recommend to reach a good rank and maintain
it:
* Research keywords for your site. Take some time, check
out competitor's sites, keyword lists, etc.
* Write GOOD title and description META tags for every page
on your site. You really need custom META tag info for every
page. There are many sites that will give you good advice
on how to write great tag content. If you use a good submission
site, you will find help there.
* Construct a good keyword tag specific to every page.
* Submit your site to every free search engine and directory
you can find that is appropriate for your site...always use
the free links because the paid ones won't give you any advantages
(with very few exceptions).
* Be patient...it can take three months or more to become
listed by the "big guys" when you use indexing only.
* Get a jump on the waiting time and use search engine optimization
techniques for your site content, online marketing such as
press releases and circulating free articles, place your site
on industry directories and local business directories online.
* Put your site address (URL) on EVERYTHING. (Well, everything
reasonable and legal)
By using this brief lesson on marketing your site, you can
build a strong marketing base with absolutely no cost whatsoever.
And in doing so, you are gaining in-depth knowledge of your
site's target audience, and it can only help with future marketing.
Good luck!
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
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