Google Is Taking
Descriptions From Alexa!
In a recent study looking at the "descriptions" of website
search engine listings, we have noticed that your main SERP
listing is being manipulated by Alexa.com.
If you take your top key word search engine placement within
Google and look at your website's description, you will notice
something similar with other websites, the descriptions match
those taken from Alexa.com!!!
Take a peek for yourself.
1 - Search for your top key word in Google (usually the first
key phrase within your title tag).
2 - Now copy and paste this description in a note pad or
word doc.
3 - Once you have this, go to: www.alexa.com
4 - Type in your "url" in the address bar
5 - Look at the description from Google and the description
from Alexa, they should be an exact match.
NOTE: If you do not have a description in Alexa, Google will
come up with its own version but in reality, wouldn't you
want to be in control of your website's description within
the SERP's?
Not having a description in Alexa - Could it directly affect
your Google search engine results?
ABSOLUTELY ! ! !
I would suggest looking at your description in Alexa to make
sure that it directly targets your top key phrase that you
want performing well within Google.
Your Alexa description could very well determine better SERPS
within Google! Google feeds results into Alexa which in turn
updates information on website ranking. They are partnered
up, why wouldn't they use each others results?!
Alexa's Description is the "text book" definition:
I don't blame Google for wanting to use these descriptions.
Most descriptions in Alexa are the "text book version" of
your company's description and are usually well written, and
well thought out. This would give Google an advantage so that
they can spend less time on delivering quality descriptions
and more time delivering better results within their searches.
I really like this idea because if this were true across
the board, Google would be giving the individual website owner
more freedom to write a proper description for their SERPS
without using it to spam or create false information. Again,
it would have to be approved by Alexa's team anyways, they
probably wouldn't allow key word stuffing for their site as
it is.
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