Google Labs
Anyone who's been on the net any time at all knows that Google
has been the search engine of choice for many for a while
now. Whether that continues remains to be seen, but for now,
with MSN still in development and Yahoo going through some
growing pains, many still feel that Google is the leader.
As such, it's worth dropping in to the Google Labs every now
and then to see what's going on there.
For example, Google's Personalized search offers a fun and useful
way for searchers to interact with part of the mysterious
and closely-guarded Google search algorithm. You can set a
search profile that's stored as a cookie on your computer.
The easy-to-use Google profile interface allows you to pick
specific topics that interest you. Once chosen and saved,
you can then do a search from the Personalized search page.
At first, you'll see normal Google results. But at the top
of the page is a slider bar, and by moving this to the right,
those same search results will be dynamically altered to narrow
in to focus on your personalization settings.
For example, a standard search for "restaurants" (without
the quotes), will return several large, well-known sites among
the first 5 results. These include http://restaurants.com,
http://zagat.com, http://restaurantrow.com, the official Subway
corporate site, and the Yahoo restaurants directory.
But let's say you've selected Texas as a geographic area
of interest in your personalization profile. Move the personalization
slide all the way to the right on the same search, and now
the top 5 results are from http://guidelive.com, http://Landrysseafood.com,
Houston Citysearch, and Austin360, followed by http://restaurants.com.
Each of your personalized results are marked with small spheres
of red, blue, and yellow.
There are many personalization topics to choose from, including
Arts, Business, Computers, Health, and many other categories
which can be further narrowed.
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