Google Takes Care
of Newbies Too
There's an old saying that goes, "God takes care of babies
and idiots."
Truly this statement applies to me, because when it comes
to my search engine optimization skills, I'm on the idiot
side of scale. But that's okay because idiots are loved, and
can easily survive in the search engine game too.
Let me explain.
Although NONE of my 6 web sites rank in Google's top 10 (or
top 20 and 30 for that matter), and I only advertise 2 of
my sites using AdWords, Google still helps me make a lot of
money.
That's probably because I went into this search engine optimization
'thingy' with a grain of salt. I don't keep any secret arsenals
of software tools that reverse engineer web sites to figure
out why their ranking high. I haven't read any of the latest
must-have volumes on search engine optimization. (Although
they're on my to-do list when - and IF - business ever slows
down.)
And still my MVP Google does its best to make me happy. And
I do my best to give its searchers relevant content. But not
in the way that most SEO savvy webmasters would recognize
"It's actually very easy to get traffic from Google if you
think outside the box."
My strategy for getting traffic from Google is quite simple.
You see I don't go out of my way looking for link partners.
My sites are basically 1-2 page sales letters, and nobody
wants to link to me, unless they're getting paid.
Nor do I put a tremendous amount of effort into on-page optimization.
I sprinkle my targeted keyphrase here and there, and I'm done
with it. I write for my paying customers.
What I do is follow this process:
1) I find other established sites that already have good
PageRank and adequate incoming links.
2) I make sure these sites add new content every day. Sites
with frequently added content get visited by the Googlebot
often... sometimes every day.
3) I then place an advertisement on these sites, promoting
my actual web site. When the Googlebot pays these sites a
visit, the ad itself (NOT my web page) is ranked in Google
for the keyphrase I've used. On many occasions my ad's have
reached the #1 position in Google for my targeted keyphrase,
in as little as 48 hours.
"Where can you readily find such sites?"
Believe it or not, a handful (literally a handful) of classified
ad sites fit the description to a tee.
Backpage.com (http://www.backpage.com/) is one of them.
Backpage.com is a free classified ad service run by New Times,
a publisher of alternative news weeklies. They offer classified
ad listings for 14 US cities. However even if you're not in
one of their specific cities, you may still place an ad.
Certain advertisements placed through Backpage.com have reached
top 10 positions in Google. The ad's that get favorably indexed
in top 10 positions normally have less competitive keywords
in the title. My personal synopsis is that these are keywords
that receive fewer than 3,000 searches a month, according
to the Overture Search Term Suggestion Tool.
An example is 'photo memory quilt.'
This is a low-traffic, but extremely targeted keyphrase.
If you do a search on Google for 'photo memory quilt' you'll
notice an ad placed on Backpage.com is featured in the #9
position. Okay, so it's not the best advertisement in the
world, but that's irrelevant.
The point is--
* The ad got indexed in a top 10 position in Google.
* Backpage.com allows advertisers to include web site links
in the advertisement. So even though this particular advertiser
didn't include his/her URL, they very well could have. This
would've generated traffic to their site.
"My point?
This is a cure for getting targeted traffic while waiting
for your actual web site to get ranked."
Early February 2005 webmaster forums around the world were
abuzz with groans, gripes and periodic fits of happiness.
Why?
Because Google was doing a major update (dubbed Allegra).
Sites that had ranked in the top 10 for years were being
mercilessly tossed around. Other sites that hadn't gotten
any decent rank in the past were beginning to see the light.
And still others didn't notice any changes.
As for me... well my actual sites still didn't rise much
in the ranks. I'm still hovering somewhere around #50+.
But that hasn't phased me one bit.
I look at the big picture and understand that getting traffic
from Google is much more than having my site reach the top
10.
If I have 50 advertisements (similar to the one's from Backpage.com)
that are in top 10 positions, and they're all delivering traffic
from targeted keyphrases, I haven't lost anything. All those
keyphrases delivering trickles of traffic equal a flood of
clicks and orders at the end of the day.
Not a bad deal for somebody who's SEO illiterate. I guess
the old saying is true... God really does take care of babies
and idiots.
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