SEO Tips, Google
Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.
This just makes sense. Those that care about their domain
and their brand will register their domain for a long time.
This demonstrates commitment. Of course it's not very hard
for a spammer to do the same but the upfront costs are just
that little bit higher and might help act as a deterrent.
If anything a short domain registration period will be yet
another flag in the Google system that will keep certain sites
away from top rankings. Hopefully it will be the spammers
that trigger the penalty when combined with all the other
spam flags they trigger.
If you are anything like me and you like to register domains
for an "idea" you have for the future there is no way you
will be investing in a 10 year registration for something
you may never pursue. An idea is an idea and I know half of
the domains I buy amount to nothing. However buying the domain
also signifies *some* commitment to the project and on many
occasions is the motivational spark I need to get the website
built and a new project off the ground. A one or two year
registration is not a significant cost. Securing a domain
for 10 years is. The easy workaround is to initially register
a domain for the minimum period, if things take off then renew
the domain for a longer period. Simple.
Google now places huge emphasis on links. They want to see
a slow, gradual increase to the number of incoming links to
your websites. Links need to have a variety of anchor text
phrases. If all your anchor links are the same you could get
de-listed or lose ranking position.
Ahh, natural linking patterns. I've mentioned this before
- Google in many ways destroyed what it relies on to create
such a great search engine. Before Google linking patterns
were very natural, organic with sites linking to each other
in many different ways, with different anchor text built up
over a long period of time. Sites grew in popularity slowly
and incoming links increased subsequently at similar rates
of growth. Google stepped in and used these patterns in a
ranking algorithm to accurately value sites. It worked, almost
too well. Google became so popular that people began to study
what it takes to rank highly. They learnt it was all about
incoming links so they started an unnatural linking process,
creating link farms and chasing incoming links with a vengeance.
Google wants natural linking back and will reward those sites
that appear to be popular based on natural linking. This is
not an exact science of course but if you do these things
you are on the right track:
- Make sure your incoming links are not all carbon copies
of the same keyword phrase. Vary the incoming anchor text
with different phrases.
- Make sure you get links from many sites with varied PageRank.
Assess link swaps based on the site (content, relevance)
asking for the exchange, not solely on the green PR bar
at the top of the site.
- Chase back links naturally, slowly increasing their number
over time. If you go from 10 - 5000 backlinks in one month
Google is going to think you are link farming and penalise
you.
- Don't get paranoid. Stressing over why your site won't
get listed and pressuring other sites for link exchanges
can drive you crazy. Take it easy and work on building a
great site slowly, tell the right people about it and they
will spread the word for you.
Google is telling us that they look for relevant, quality
content on your websites, which is no surprise, and that PageRank
is a good indicator of a website's "authority" and relevancy.
The key term here is authority. Those sites that have been
online for a long time with established authority in their
field wield the power. One link from an authority site can
boost you to the top of the rankings but take it away and
you can just as easily fade to the bottom of the rankings.
Again the emphasis here is on establishing links from many
sites with various rankings. If you build an amazing site
eventually the authority sites in your field may just link
to you anyway and won't that make you feel special!
How do you build an authority site? With hard work of course.
Authority sites don't appear out of nowhere, they build their
authority over time by consistently working on quality content
and audience creation. Don't expect overnight success, if
you want a popular website you have to work at it for years,
not weeks.
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
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