Your Online Home-Based
Business Can Lead To Search Engine Stress
As a member of several search engine optimization forums,
I have recently noticed (especially since Yahoo recently decided
to try their hand at competing with Google) that the stress
level of many webmasters has gone way up. This applies not
only to webmasters involved in Internet-based home businesses,
but to webmasters in general.
Additionally, it seems that many people that are in the business
of search engine optimization (SEO) are, with good reason,
going completely bonkers. As Google came on the scene in 1998
and quickly dominated the search business, website optimization
became largely a game of shooting at a single target, namely,
pleasing Google...for all intents and purposes, Google became
the "800 pound gorilla" of the search engine business.
Since the advent of search engines (particularly Google)
spawned the whole SEO business, I guess its only fair that
the search engine industry can once again turn the SEO business
on its ear, and it seems now to be sort of a cat and mouse
(not desktop) relationship that can get really interesting
as we move forward.
Not only are there now several viable players (most notably
Google, Yahoo, Microsoft and Ask Jeeves) in the search engine
business, but they are all adopting different and frequently
changing algorithms for determining the ranking positions
for websites.
The current game is that webmasters are trying to figure
out how the various search engines perform the rankings and,
on the flip side, the search engines are striving to be unpredictable
to those webmasters and SEO firms.
For those people using websites to promote home-based businesses,
it can be stressful constantly trying to determine "what the
search engines want" and agonizing over every downward fluctuation
in rankings that their website may experience.
Looking forward in time, I think we can expect that rankings
will fluctuate frequently and will not be at all consistent
from one search engine to another. It will be quite common
that for a particular search term a website might suffer a
drop in position ranking for search engine "A" and an increase
position ranking for search engine "B" at essentially the
same point in time.
Rather than stressing out over every position ranking "wiggle",
a better approach might be to just focus on "what do visitors
to my site want?". The search engines are striving to give
their users a quality (relevant) search experience and if
you are focused in giving visitors to your website what they
are looking for, these paths will meet somewhere down the
road.
You can save yourself alot of consternation by focusing upon
the needs of the website visitors you are seeking to attract,
rather than chasing the frequently changing ranking algorithms
of several search engines. Focus on a single target instead
of chasing several moving targets at the same time.
This article pertains to natural searches only, as paid search
engine advertising is a completely different situation.
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
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