Finding The True
PR Of A Page?
I had an email "conversation" this last week which I feel
others may benefit from "listening in" on. Here it is in summary:
"Andy
Why is it that xxxxxxx ranks so well on Google for the phrase
xxxxxx xxxxxx when it has a PR of 0. The other top results
have PRs of 5 and 6. Is Page Rank becoming less important?
Graham"
My answer to Graham was to go back and read a previous newsletter
where I discussed just this. In issue 48 I discussed anomalies
in PR and backlinks. You can read it online here:
http://ez-search-engine-optimization.com/issue48
In reply, Graham wrote back:
"Andy
If Google are not telling us the real PR values, how can
we find out the PR of a site? This is making link exchanges
much more difficult. How are we supposed to know whether a
link partner is good if we don't know their true PR?
Graham"
and my reply went something like this:
"Graham,
Google released backlinks and Page Rank data to the webmaster
community. However, in doing so, they unleashed a monster.
SEOs quickly reverse-engineered the Google algorithm which
showed how important both backlinks and PR really were to
high rankings.
Every SEO and his cat went out to increase backlinks, and
increase PR to their sites. Knowing the Page Rank of another
site was fundamental in "manipulating" the PR of your own
site. Knowing the linking structure of other sites was fundamental
in beating the system and getting your link structure just
right for top rankings.
SEOs were manipulating the results using information that
became available as soon as Google released PR and backlink
data.
Why does Google dislike this? Well, Google wants the best
pages to rise to the top of the rankings. A best page might
be described as the page with the most relevant content for
the search query that was run at google.com.
As webmasters became better at manipulating PR and backlinks,
more and more rubbish began to surface in the top results,
and that remains today. Pages ranking well only because a
good SEO did his or her job, not because the page is the most
relevant.
This is why Google have removed your privileges and no longer
gives accurate PR or backlink data. They don't want you to
have it any longer. They have it in their database and use
it for ranking purposes, they just don't tell you that information
any more.
As to your question about how to find the real PR if Google
toolbar does not show it - there is no way. This is information
that Google own, and they have no obligation to give it to
you. By hiding this information, Google probably hopes that
webmasters will give up the obsession of PR and backlinks,
and concentrate on providing quality content that searchers
will find interesting - content that adds value to the net.
So how do you know if a link partner is a good one? Simple.
Look at their website and see if it is quality or rubbish.
A quality site will always be a good link partner, a rubbish
site will never be a good link partner.
This is how Google always envisaged PR and backlinks working
together to pick the best pages for search results. Sites
vote for others based on quality of site, not because of what
benefits you might get for providing the link."
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by FreeSEOTutorials.com
Seo
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www.SEOElite.com |
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