Keyword Selection-
The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for
Keywords.
To start with select "keyword phrases" NOT keywords. This
is very important. After all, the keyword itself is included
in the keyword phrase.
Consider select different endings for your keywords, (ing,
ed, s and es).
Rack your brain and brainstorm with your friends to come
up with a list of 25 to 50 keywords or keyword phrases.
Find out what keywords and keyword phrases your competitors
are using. Do this by going to your competitor's Web sites
and click on "View" in the top toolbar and then click on "Source."
Scroll down to the "Keywords Meta Tag" and you will see the
keywords this competitor thinks are important. Repeat this
with all of your important competitors.
Go to http://www.overture.com. Go to the "Term Suggestion
Tool" and type in your keywords and keyword phrases. (Keep
in mind that Overture groups singular and plural words together.)
Words with a count of 300 to 500 are good. Words with counts
of 500 to 1,000 are great (maybe). It depends on a term called
KEI that we will talk about later in this article.
Use Google's Keyword Suggestion Tool at http://www.adwords.google.com.
The best place to get help with keywords is http://www.wordtracker.com.
You can get a lot of free information here or pay about $7
and get even more information. The reason this site is so
great is that it tells you how many times a keyword phrase
is searched for, but it also tells you how many other sites
are competing with you for the keyword or keyword phrase.
This information is combined into a term called a "Keyword
Effectiveness Index" or KEI. A keyword phrase with a KEI of
0 to 10 usually should not be selected. 10 to 100 is good.
100 to 400 is great and above 400 is a gift from heaven.
All of this is explained completely on the WordTacker Web
site so I won't repeat it here. Take time to read all of the
instructions and information.
You can only optimize a page for 2 to 5 keywords or 2 to
3 keyword phrases. Don't try to do everything on your home
page. Decide how many pages you are going to have (3 to 5
are the minimum number of pages for high search engine rankings).
Then use all of the above techniques to come up with your
list of keyword phrases.
After you have selected your list of keywords and keyword
phrases another good test to run is to find out the keywords
that people are actually spending their money on. How do you
do this? It's simple. Go to http://www.Amazon.com and search
for book titles with your selected keywords or keyword phrases.
Then check to see how the books rank in sales for Amazon.
The lower the number the better.
A number of 5,000 means it is in the top 5% (assuming Amazon
has one million books. They actually have many more.). If
people are spending money buying books (on the Internet) about
your keywords, it tells me that you have a good chance of
selling your goods or services on the Internet also.
The last point to consider is how many times do you use your
keyword phrases on each page? I have seen #1 ranking with
a keyword phrase density of only 0.5% to over 20%. Google
doesn't like high keyword densities any more. A good range
to shoot for now is about 1% to 2%. Maybe a little higher,
but not much. Google may increase this number in the future,
but for now, keep your keyword phrase density low. Google
calls a high keyword density "over optimization" and they
can penalize a site for this.
That means if you have 300 words on your page, you would
need to have about 6 to 21 keyword phrases on your page. Don't
over do it and make your page sound silly. Read your page
out loud and see if sounds alright. Be creative and you can
get a lot of keyword phrases into your page and still make
it sound reasonable. Also, it's important to have a high keyword
density in the first 150 words on the page, but remember that
if your page is in columns, the first word is the first word
in your LEFT Nav. panel . . . NOT the first word in your center
panel.
Use your keywords and keyword phrases in a sentence. Search
engines define a sentence as a group of three or more words
that start with a capital letter and end with a period or
other acceptable puncation mark. This also means you should
put a period or question mark at the end of each heading or
headline to make them look like a sentence and NOT like a
group of keyowrds.
This means you should NEVER have just a list of keywords.
Keywords that are not used in a sentence have very little
(if any) value to increase your search engine ranking. In
fact, if you go overboard, it could be labeled as keyword
spamming by the search engines. This also means that keywords
listed in your left Nav. panel will NOT help your rankings.
The search engines cops are not stupid. They know what you
are trying to do if you insert lists of keywords.
In summary, be creative, take your time and find the very
best keywords and keyword phrases. After all, what good would
it do you to get #1 rankings for keyword phrases that no one
actually searches for.
The above information does not tell you everything about
keywords and keyword phrases, but it points you in the right
direction. I didn't repeat the instructions that are included
in the Web sites I referred you to.
Make sure your keywords or keyword phrases are used in all
of your outbound links and try to get sites that are linking
to you to use your keywords or keyword phrases in their links
to your site. Otherwise, the links would not be very valuable
to you.
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www.SEOElite.com |
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