Basic Rules for
Where to Place Your Keywords
First of all, Google and most other search engines do NOT
look at the META keyword tag. Many people say not to bother
with it, but I use the META keyword tag and I place my keyword
phrases in it. Here's why. I use this tag to help me remember
what keyword phrases I am optimizing the page for. You'll
find this to be a big help later when you have a lot of pages
and have forgotten what keyword phrases you were trying to
optimize the page for in the first place.
For the META description tag, keep your most important keyword
phrase near the beginning of the sentence and make this tag
a full sentence.
Do NOT use bold or italic keyword phrases in the first sentence
on the page, but DO use your most important keyword phrase
in the first sentence, but not the first word.
By all means, use your keyword phrases in your headings,
(H1, H2 and H3).
Start putting keyword phrases in bold in the second paragraph.
Put your keywords or keyword phrases in italics a few times
AFTER the first usage of the keyword. Never let the first
usage of your keyword phrases be in Italics.
Use keywords in ALT tags.
It's very important to get other sites to use your most important
keyword phase for your page in any inbound links. Of course,
you are not in control of how other sites link to you, but
work hard to get them to use your keyword phrase. Most sites
will link to your home page, so give them the most important
keyword phrase you are optimizing your home page for.
When you are linking from any page back to your home page,
use your most important keyword phrase in the link. When your
home page is linking to any other page, use the keyword phrase
in that link that the other page is being optimized for.
Don't plan on getting much (if any) help by putting keywords
or keyword phrases in your left Nav panel. Google likes keywords
in full sentences. Putting the sentence in a paragraph is
even better. By the way, a sentence according to Google is
three or more words starting with a capital letter and ending
with a period or other punctuation. Stop words such as:
"I," "a," "the," and "of" do NOT count as one of your three
words.
Follow these rules and your Web site will make a big jump
in its relevancy for your keyword phrases. Following these
rules will NOT boost your PageRank.
To be #1 or even in the top 10 on the search engines your
relevance for a given keyword phrase is much more important
than your PageRank.
For example, you could have a PageRank of 10 and still not
show up in the top 100 sites when someone is searching for
"peanut butter sandwiches" unless of course, your page is
optimized for (and has a high relevance for) the phrase "peanut
butter sandwiches."
One final point: Use your keyword phrase in an H1, H2 or
H3 headline followed by a keyword-rich paragraph and then
repeat this with another H1, H2 or H3 headline and another
keyword-rich paragraph. And of course repeat this again.
Use this format in addition following the 10 rules above
and you will have a page with a high relevance for your keyword
phrases.
Don't try to optimize a page for more that two or three keyword
phrases and always optimize for keyword phrases and NOT keywords.
After all, the keyword is included within the keyword phrase.
Most people don't search for just one word any more anyway.
I have seen pages rank #1 with keyword densities form 1%
to 20%, but I usually try to have a keyword phrase density
of between 2% to 6%. Sometimes I go up to 10%.
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