To Link, or Not
to Link, That is the Question
Lately, there have been a lot of heated discussions regarding
link building. Is it ethical to create a link building campaign?
Does Google or any other search engine penalize for "link
farms" (a bunch of non-related links created for the SOLE
purpose of increasing search engine ratings)? Is the "link
building era" over?
Link Farms
Many webmasters claim that Google penalizes websites for
link farms. If this is so, why are a link farm sites that
have a page rank of 5 on their link farm page? Let me give
you an example, go to Google.com, type in any popular keyword(s)
and append the word "links" to it. For example, "ABCD Links."
Notice you'll get tones of websites that are linking to unrelated
sites, but still have a great PR. I do not encourage link
farming in any way or form, but building valuable partnerships
is something I do encourage. If you're a jewelry site and
you're exchanging links with an antiques site, I think this
is a great thing. It's very possible that someone searching
for jewelry may have an interest in antiques. I own a few
sites and the hits I receive from partially related sites
are phenomenal. Most of my websites are targeted towards webmasters
so I receive hits from all sorts of sites. Remember, many
webmasters claim to know the truth regarding search engine
algorithms, but no one knows the EXACT TRUTH except the programmers
at the search engines. Webmasters may have been penalized
in the past for link farms and doorway pages (pages created
around certain keywords for the sole purpose of redirecting
surfers to the main page), but who's to say why some HAVEN'T
been penalized.
Who Should I Create Link Partnerships With?
1. Create link partnerships with sites related to your site.
2. Create link partnerships with sites that have an audience
that may be interested in your products
3. Exchange homepage links with websites that fit in your
genre. You'll receive a link on a page with a good ranking
and you'll get quality, targeted hits.
How Do You Find Link Partners?
1. Signup with an automated links management provider that
organizes your links and helps find link partners. Automated
tools are the best because they help you save time. Uploading
and downloading your pages for every link exchange can be
a huge pain and very time consuming. Automated tools are NOT
link farms because they give you complete control of who you
exchange links with. If a member exchanges links with every
website, he/she might be abusing the tool. If a member uses
the tool responsibly, it can be very effective.
2. This is a great little exercise I would recommend to anyone.
a. Write down 20 search terms pertaining to your website
b. Go to http://www.google.com and type in a search term
written in step A
c. Contact as many websites as possible listed under that
search term and ask them to exchange inner page or homepage
links with you. If they're NOT interested, ask whether they
would be interested in selling advertising space. If your
website is fairly new, you may want to ask sites for advertising
prices. Free hits are the best hits but sometimes you might
have to go the extra lap and pay for service. I wouldn't recommend
spending over $100 / month for advertising UNLESS it's a high
traffic site with your site audience. The best deals are the
ones that offer $10-25 / month. There are sites out there
that will sell SUPER cheap advertising, and others that charge
an arm and a leg.
EVERYONE gets rejected sometime or another so keep your head
up and keep moving along! The internet is comprised of Billions
of websites. If you're rejected 500 times, you still have
MANY business opportunities left! This is a continuous job
so set aside time every week to do this. If you don't have
time for this, then you don't have time to make money.
3. Hire a link building firm (this can be quite expensive
but if you have money, its minimal work for you)
PageRank
Pagerank is a great tool but don't use it as your ONLY measurement
for success. I can't explain everything about pagerank but
a good explanation is given at http://www.google-watch.org/pagerank.html.
Conclusion
In conclusion, link building is not only for increasing link
partners and search engine rankings, it's also used to create
partnerships and establish profitable relationships with other
webmasters. Link building is a tedious process, but one of
the best for getting free (sometimes not), targeted hits from
other websites.
Instead, I ask for:
Create Website | Small Business Website Designer
or whichever keywords I am targeting at the time. A search
for those keywords at Google will illustrate my point!
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
| |
| |
Still haven't found what you're looking for?
Search below to find what you need:
|
