Local Customers
Know Where to Find Local Businesses... the Internet
Through search engines and directories, the Internet provides
a quick and easy place to choose a local merchant or business.
Just because the Internet is worldwide doesn't mean local
businesses can't benefit from having a website and a presence
in the search engines. Realizing the benefits of local searches
Google recently launched "Google Local." This feature allows
searchers to enter in their zip code and search using keywords.
When the results are returned they provide the address and
phone number of the businesses. Google and MapQuest have partnered
to provide maps and directions to the locations that are returned
in the search. Yahoo, AOL and MSN also have local capabilities.
The Kelsey Group and ConStat have found that 70% of US households
use the internet to shop for local products and services.
More and more people are turning to search engines and online
yellow pages to search for local companies. A website allows
for business owners to provide more information about their
products and services than a full-page ad ever could.
An important update to make for your site is adding your
physical address to your site pages, in the footer perhaps.
This will ensure that the search engine's indexing spider
or bot pick up the address for inclusion in the search engine.
Search engine optimization (SEO) is also important so that
not only is your address being pulled for inclusion in local
results, but your site is found for the correct terms that
describe your business. SEO can be performed on an existing
site or as part of the development of a site.
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
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