Mistakes that Hurt
Your Search Engine Rankings
One thing is for sure, you don't want to spend hours, perhaps
days, months, or years on a website to have some stupid little
mistake get your site dropped or never even listed in the
search engines. There are a lot of rules that search engines
have created to block out what they call spammers, so don't
kid yourself by telling yourself you are not an evil spammer.
As the courts might say, ignorance of the law is no excuse.
So what kind of horrific mistake could sneak upon you and
possibly ruin all your hard work?
When I first starting making web pages, I created basic templates
that I used for an entire site. Of course it's great to have
a uniformed look for your site, but what if you had a screw
up on a template you used over and over again. What kind of
screw up? How about hidden text or a hidden link? You see
the old WYSIWIG editors, like the older versions of FrontPage
sometimes leave behind links within the html code even after
you've deleted the link. As far as hidden text, that can happen
by not paying attention to what you are doing. If you make
hundreds of pages eventually you might accidentally color
some of your text the same as your background. You say it's
not likely. I wouldn't think so either, but it's happened
to me several times. If you use the mistake ridden template
over and over again, you might have a problem. It's generally
understood that search engines frown on hidden text and links.
How many will they overlook is anybody's guess. So if you
haven't checked your old web pages, it might be profitable
to check out your html code. Look for urls with no link text
in the code. You can usually find hidden text by simply highlighting
your webpage in your browser.
Solution
The good news is that there are some other ways to avoid
this problem altogether. You can learn CSS for template designs
for instance. A trick I like to use is Server Side Includes
(SSI) for my links menu. To make it work you have to have
two things, a code like this [an error occurred while processing
this directive] with your links menu page inside the code,
and your server has to be set to take it. Most servers are
automatically set to use SSI includes in shtml pages, but
most web hosts allow you to pick .html or .htm pages to parse.
The only thing to keep in mind is it puts an extra task for
the server to perform on each and every page that contains
the extension you choose to parse. For example one of my web
hosts has in their control panel a apache handler section.
I simply go there put server-parsed in the Handler box, .htm
in the extension box, and click add. That's it. Now if I need
to add a link to my menu I change one page the menu.htm page
and I'm done.
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