Over Optimization
and the OOP - Does a Penalty Exist?
If you have questions about whether or not the Over-Optimization
Penalty (OOP) exists or not, then you obviously haven't pushed
the limits enough with your own website optimization or organic
SEO efforts to have experienced the joys of running into the
OOP (Over-Optimization Penalty).
I'm sure you're probably thinking: "prove it". If that's
what you're thinking, let me tell you about a specific example
of what I call the Over-Optimization Penalty, or OOP:
Over-Optimization penalty because of too much anchor text.
You decide that your site is not ranking well. So, you change
the navigation on your site so that all the home page links
say "keyword keyword home" instead of "home". A few days later
you lose your rankings, which is a serious blow to your traffic.
Since that was the only thing you changed on your site you
change those links to your home page back so it says, "home"
instead of "keyword keyword home". BINGO! All of your lost
rankings and your lost traffic comes back a few days later.
If that's not proof of an over-optimization penalty then
I don't know what is--I would call that an OOP: you do something
to try to boost your rankings by over optimizing some element
of your website, something that backfires and causes a loss
of rankings.
I personally can name tons of other examples just like this
that prove that there's an OOP.
One more thing-I think that you can over-optimize a web page
or site without going as far as actually spamming. In the
example above, I truly believe that having too much of the
same anchor text isn't spamming, it's just over-optimization.
Spamming, in my book, would be something like keyword stuffing
or something like repeating a keyword over and over again.
Over optimization is different than spamming.
White Hat, Gray Hat, and Black Hat Whether or not you think
the OOP (an over-optimization penalty) exists depends on what
type of "hat" you wear.
If you're a true "white hat" SEO that won't dare test the
limits then you're going to believe that the OOP doesn't exist.
After all, you'll never experience any over-optimization penalties
because you won't dare do anything that would possibly have
a negative effect on search engine rankings.
If you're a true "grey hat" SEO then you've definitely experienced
the OOP, just like I've described in a previous post. For
example, you've gone a little too heavy on your anchor text
so you have to "back off" on using your keywords in the anchor
text. Or, you realize that your keyword density on a page
is too high--OOPS! you've just experienced the over-optimization
penalty (OOP).
If you're a true "black hat" SEO then you definitely know
that there's a difference between an over-optimization penalty
and being a spammer. If you've never had a site banned in
a search engine then you're not a true "black hat" SEO. And
if you've experienced rankings that have suddenly vanished
because of too much over-optimization then yes, you probably
believe in the OOP, just like I do.
There is a very big difference between over-optimization
and spamming. Spamming will get your site banned. Over-optimization
will not. The "penalty", if you will, is a loss of search
engine rankings due to over-optimization.
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