Is Page Not Found
Making Google Tell The World Site Not Found?
Search Engines are hard to tame, that's for sure. But if
you can get on their good side, search can be your biggest
ally when it comes to generating tons of free traffic to your
business web site. Not many people understand how search engines
think. So, search engine "optimization" ends up either ignored
or left up to highly paid experts.
You can do this yourself, or at least very affordably
Here's a quick tip that you can put to use immediately that
doesn't require any specialized knowledge of the Internet.
You can do this yourself if you know how to program HTML.
If you're considering hiring a Web promotion expert to maximize
your website's placement in the search engines, you're really
better off doing as much of the housecleaning yourself as
you can, before you call in the big guns. Otherwise, you'll
waste your money having them take care of trivial things you
could handle yourself.
What Do Search Engines Think About?
Before I let you in on this simple secret, let me explain
a little bit about how search engines "think". You see, the
job of a search engine, like Google, for example, is to make
sure that people find a web page that's incredibly likely
to have the exact information they're hunting for. The search
engine does this by measuring and comparing two aspects of
billions of pages: Popularity and Relevance.
Don't get me wrong, just because it's two things, doesn't
make it easy. To compute popularity and relevance requires
tons and tons of processing power. In fact, Google only updates
its popularity information once a month or so because it's
such a huge effort.
Is Your Page "Relevant"?
To determine whether your page comes up when someone searches,
Google asks of your page: "Are you relevant to this search?"
For example, a certain page might be the most popular page
about socks and have the best information about socks you
would ever want. But, if you're looking for a new muffler,
that page is not at all relevant, now is it?
Is this Accident Making Your Whole Site Less Relevant?
Having the world's best information on mufflers isn't enough
to get you to the top of the heap, either... not if you make
this easy mistake that seems to happen on nearly every web
site at one time or another.
What is this silly mistake made on too many websites? Broken
Links. You might recognize the error you see when you click
on one and your browser says "404
Not Found" or "404
page not found".
Intelligent search engines will subtract points from your
search relevance if you have broken links on your web site.
Not just your home page, mind you ? anywhere on your site
at all. You see, the search engines view broken links as "stale"
content. And as we covered earlier, the job of the search
engine is to give the best possible results.
Maybe you've kept old links around when your web site was
redesigned. Maybe you've linked to a buddy's business, and
now that web site is long gone. Maybe it was a simple typo...
Hey! It could happen to anybody.
In the end, having broken links anywhere on your website
will hurt your placement in search engine results. Before
calling in an expert to help you with your search engine placement,
make sure you double and triple check your web site for broken
links.
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
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