The Purpose of PageRank?
I am sure the first thought provoking question that popped
into your head would be: what exactly is PageRank? Well PageRank
can be summed up as how vital Google considers a particular
webpage. Pagerank is a value from 0-10, zero being the least
significant and ten of which few obtain being the most note-worthy.
PageRank is often abbreviated as PR and Google determines
this PR bye evaluating how many websites link to yours, even
though many of these links are missed.
Who says Google gets to play the role of big brother? Google
may be the leader that people praise and follow, yet why do
webmasters allow themselves to be caught up in this publicity
stunt? Sure it is a BASIC measurement of how much publicity
a website is getting, but what is its real purpose?
As Pagerank gains ground webmasters loose sight of what they
originally intended to accomplish. By writing this article
I hope to give webmasters the foresight to distinguish that
in the end PageRank won't be what makes your website a success.
Even though hard work and determination may help you achieve
this success; skill, luck, and good timing play a bigger roll.
Many a-days I am sifting through my vast amount of spam mail
and occasionally receive an email entitled "link exchange."
As I am always intrigued by possible link partners I typically
read these emails.
When I come to an email that looks generic and has 100 mailers
on the list I still give them a chance and then take a look
at there website. Upon opening the website I am disgusted
by the huge fonts and banners trying to sell me something,
as a habit I look up at my toolbar and see that this website
has a Pagerank of 6! What a possibility according to many
website owners. The only opportunity I see in these types
of links are purely PageRank building. On the other hand?
On a rare occurrence I come across an email titled "our partnership"
as this email is already more intriguing I open it urgently
and see a nice layout for this email that is directed towards
me and my website. Anyways on with my point, I go to this
website and see a terrific design plus they offer a unique
service. According to habit and maybe a bit of my obsessive
compulsive side I check the Pagerank. Humm, this website hasn't
even been indexed by Google yet? Should I exchange links with
this website? I am sure most of you are thinking of course
not, it would benefit my website in no way. On the contrary
this website has the most potential to flourish and send you
quality targeted unique's!
What I am trying to prove is that because of this "higher
power" aka Google PageRank people turn down websites that
can provoke there own success! Why not put Google PageRank
in a state of anarchy and let websites again be judged by
there quality content and superior design!
Directly PageRank cannot be bought, though often I see links
being sold at outrageous monthly costs on pages with a pr
of 6 and up. Many times they will provide minimal traffic.
Purchasing one of these links will not bring you any targeted
traffic, or any traffic at all for that matter. A site wide
link on a high pr website can and will boost your pr, but
will it help promote and brand your website?
I am not trying to say boycott Google PageRank and start
a protest, just merely use PR as a reference but not enough
to influence you're linking decisions and how much time you
spend on link exchanges. I hope you walk away from reading
this article with a more open mind towards linking with new
websites. Understand that every website has potential there
are just different degrees to this. You can't earn a clients
respect my running up to there door and desperately offering
them your product, instead let them find you. Your approach
to search engines shouldn't be any different.
Concerned about the next PR update as attempting to get those
last minute link partners up and running? Invest this time
instead on building up quality content pages and the Google
will find you!
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