How to REALLY Profit
from SEO
I want to give you a few more things to think about as you
excel and grow in the craft of search engine marketing. If
you are anything like me, you were hooked the first time you
really made a difference to someone else's success. I soon
realized that being able to help business owners to get results
from these optimization methods and strategies could also
be amazingly profitable. I found out that customers are your
greatest resources and many of them are quite generous when
you make an impact on their business. So the topic here is
for those who want to profit from their skills (if you are
not already doing very well and having an awesome time already).
It may seem like a strange thing to talk about but before
I begin, I'll say this. There are many folks out there offering
various SEO services and they are still not getting the profits
that they would like to make. They are not REALLY profiting
the way they might if they took a little different approach.
The solutions that business owners need to really make a difference
in the bottom line, require more than just bringing volumes
of traffic to a site. You need targeted traffic mixed with
a web strategy to compel response.
Then another group that seems to be doing well at first but
the truth is they are making lots of promises and sales but
they are not able to hang on to clients very long because
they are not delivering long term results.
Many of my SEO clients have been with me 5 years plus. (I
am still taking on new ones too.)
Let's talk about the benefits of SEO to you as a search engine
marketer, then we'll give you 5 ways to profit:
Benefits of offering SEO services to your clients
--Increase your sales There's no telling how many sales you
can make when you not only can talk the talk but you can walk
the walk and REALLY deliver results. Prospects can sense there
is something different about you and your services. You are
known as the one who fixes up Web sites that don't work.
--Increase your repeat business I learned that just because
someone buys a web site, it does not mean that they are happy
with it. But if you can turn that Web site around and make
it work, then that same client may even BUY a second or a
third Web site, not to mention, buy various promotional services.
All they need to see is, that what you do? really does work!
--Increase your referral business What can I say, but word
gets around quick! Business owners talk to other business
owners and every time you help someone out and make them successful
on the net, it's like they tell everyone else they know. Referral
business is wonderful!
--Increase your credibility With the right training and talent,
your client comes to think of you as simply brilliant. This
is not because you are REALLY brilliant, but you just look
after your client's business as if it were your own. If your
client insists that they have the best web marketer and SEO
on the planet, why burst their bubble? You make them prosper
and they make you prosper.
--Increase your confidence There is a difference your client
notices in you...right down to your body language and that
inner knowing that if I've gotten other folks awesome results
last week, I can do it again no problem this week.
--Increase your authority I can not say enough about solid
communication and managing client's expectations honestly.
--Build Client loyalty Let the competitor just try and steal
your clients with false promises or tricky claims. You've
done a great job of educating your client and making them
web wise. Now these things are quite profitable sounding but
honestly, they are really just fringe benefits. Lets move
on to talk about real profit options.
5 Ways to Profit from SEO 1. Stop focusing
on sales and start focusing on your clients success!
There are so many "webmasters", web designers, graphic artists
in this business. Does it not just scare you a little bit?
Don't we have to enter into competition with other web developers
and does it not become a rat race?
Start focusing on your client's success.
Do all that you can do to make them successful. Pour all
of your talents into making their projects work. So many folks
I talk to can never stop thinking about where they will make
their next sale instead of delivering results to the clients
they ALREADY have and in so doing, you establish lifetime
residuals.
Make your client successful and they will literally become
part of YOUR sales team. 2. If you're not up
to speed, you better catch up fast. A difference in your performance
is a difference in your profits!
If you are not up to speed on solid SEO marketing techniques
and methods, start learning now. Take a course or study at
a live workshop, but however you do it, get your SEO skills
up to speed so you can really help people. If you can show
them a strategy that really puts dollars in their pocket,
they'll put dollars in YOUR pocket! 3. How's
your batting average? How about profit sharing?
If your skills are medium to above average, why not share
in the profits yourself. I am referring to offering someone
a vertical contract. This would be a deal where you own part
of the company in return for making it successful with your
SEO skills. Don't brush this off. There are some exceptional
deals to be had if you start thinking laterally. 4.
Don't forget your community and charitable work.
When's the last time you helped promoting a charitable work
at NO cost. Build a site and promote it for the Literacy counsel
or the Easter Seals Society or your Local Rotary Group or
your Chamber of Commerce. Don't forget that this work will
often open unusual and even surprising doors. Help make others
successful and you will not fail. Many important leaders within
your local community will be serving on these committees right
next to you! A great way to network and meet new people and
help the cause. 5. Watch the latest SEO trends
and position yourself to take advantage.
The study and practice of SEO has been very good to me. Five
years ago, I never dreamed that my study of Optimization would
lead to the Internet lifestyle. I look after my clients well
and sometimes go a little beyond what some might do in the
call of duty. I have clients that pay me well for my services
and demonstrate that they care about my business. As a result
of the work I have done, I have enjoyed wonderful repeat business
and client loyalty. Referral business is the best type of
business going because it does not really involve a lot of
preparation or hard work. You know that when you arrive, that
they really want YOU to do the job because of your track record.
It's wonderful business.
I could write a lot more but I hope you get the picture.
If you have not been enjoying good profits, a rewarding lifestyle
and being appreciated by your clients your need a plan of
action.
Suggestions
1. You MUST be able to "deliver" and really make a difference.
Do whatever it takes to get your SEO skills and lateral thinking
skills up to speed.
2. Run a balanced business. Are you charging for what your
services are worth?
There are some folks who charge steeply and don't know how
to get the results. For gosh sakes, if you're good at what
you do, make sure you are charging well for your services.
You DESERVE fair reward if your considerable skills are helping
other business owners to prosper. (some people are afraid
to charge for their work)
Note: The ones that charge steeply but DON'T deliver may
make a few dollars initially, but they won't enjoy the customer
loyalty, the referral business, repeat business that you do
and they won't have a "customer for life" like you will.
3. Don't forget to recognize and be thankful for the progress
you've already made. Be sure to benchmark your victories but
even more important, celebrate your CLIENT'S VICTORIES too!
After all, you helped bring them about.
4. Give something back to your community (with gladness).
Look for opportunities to help others who genuinely need help
and avoid those who are only after your talents to exploit
them. (Trust me, when your SEO talents and success stories
increase, you'll have strangers coming out of the woodwork
to take you to dinner and pick your brain). Proceed with wisdom.
5. You must be willing to change and take action! Performing
the way you perform now has delivered a certain result. So
if your happy with that result, carry on exactly the same
way and you should get very similar results. If you are not
happy with your results now, then you must change the way
you do things.
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
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