Keep Your Web Site
Content Relevant
Visitors and search engines love content-rich web sites,
but just having a lot of content on your web site is not enough.
It all has to be relevant to a main topic with each page or
section of the web site having a specific theme (And yes,
this includes any resource or links pages the site may have).
Each page should have its own topic and content should not
stray to a different topic.
If you are promoting your graphic design business and have
a page on business card design, stay on the topic and refrain
from using a page title such as "Graphic Design company in
Vancouver, Canada - business cards, logos, letterheads". Your
want the business card design to be the most important key
phrase.
There are two main reasons for content relevancy.
The first is so that visitors have an easy time understanding
the flow of your web site. Visitors who have to search through
multiple pages to find the information they're looking for
won't be visitors much longer. The average web site user takes
about three seconds to decide whether or not stay on a site.
A clear idea of what your site is about should be apparent
immediately, followed by easy navigation to other pages that
display further topics in more detail.
The second reason for keeping content relevant throughout
your web site is for search engine algorithms. Keyword relevancy
is an important part of search engine optimization. The more
relevant your web site's content is for a specific term, the
more likely the site is to show up near the top of search
results for the term.
Keyword density is another big deal with search engines.
There is an optimal ratio of key terms to the overall amount
of text that must be used for search engine optimization purposes.
The more unrelated terms that are used consistently throughout
the content will bring down the percentage of more important
keywords. Keyword density matters throughout an entire web
site, not just on certain pages.
Other areas to keep an eye on are the contact page, about
us page, and any other pages that you may not think are important
to have optimized for search engines such as advertising info,
privacy policy, etc. For instance, some web sites have pages
devoted to reciprocal links. There's nothing wrong with them
unless you link out to a lot of unrelated web sites. The keywords
that are used in the anchor text and surrounding description
text will detract from your overall site content if they are
not related. Incoming links from unrelated sites are fine,
but keep in mind that the links page counts as part of your
web site as a whole.
Consider using a reciprocal links page as more of a resource
for visitors instead of a long list of irrelevant sites. This
not only appeases search engines but your visitors as well.
And as mentioned before, both visitors and search engines
should be kept in mind when creating web site content.
If you are thinking of buying an
SEO software application, here are some programs that actually
work as advertised and the reason why they are recommended
by FreeSEOTutorials.com
Seo
Elite: New Seo Software! The Grand Daddy
Of All Seo Software! Get A Top 5 Google Ranking In Under
30 Days!
www.SEOElite.com |
| |
| |
Still haven't found what you're looking for?
Search below to find what you need:
|
